Löv Actually Is All Around

by Emma - Founder of Ett Löv

Ett Löv didn't start as a business plan.

It started as a quiet revolt against the ordinary with a mixture of passion and stubborn hope.

"What do you want to be when you grow up?" is a question most of us have heard. When I was seven, my answer was, among other things, a horseback riding police officer. If you ask me the same thing today, the answer is more complicated.
The title on the business card no longer feels as important. What matters is being able to do something meaningful and having the space to both work and express yourself creatively.

For several years, I searched for that place. A workplace that shared my values, where creativity, caring, good products and design could exist side by side. I came close more than once. The last time I thought I had finally found the right place, the dream collapsed. That's when I realized that maybe I wasn't meant to find the perfect place. Maybe I was meant to build it.

So I did.

Ett Löv was created out of a desire to create something authentic. A concept that values both people and the planet. Where natural beauty is not a marketing buzzword but a way of thinking. A place where the welcome is warm, where quality is allowed to take place and where people feel welcome, inspired and seen.

For me, plants have always been a symbol of life itself. Just like people, they need the right conditions to grow. Light. Space. Nutrition. Care.

Maybe that's why I was drawn to gardening and green design.

I believe that the environments we surround ourselves with affect us more than we think. A home, a workplace or a patio can provide energy, peace, inspiration or a sense of belonging. That's why I want to make plant planning and green interior design accessible, inspiring and uncomplicated for more people.

Ett Löv is fundamentally about the same thing that made it all start. Creating places where people thrive. Places that feel well-thought-out but alive. Beautiful but functional. Personal rather than perfect.

And if Ett Löv is allowed to grow further, I hope it will become just that. A creative studio where design, nature and well-being meet. A place that inspires people to stop a little more often, look around and discover that sometimes a single leaf is enough to change the way a place feels.